The boundaries that separate the technological world of gambling (you can see casinos reviewed here), and gaming, are becoming so blurry that people are finding it difficult to see. The rise to prominence of Facebook created one of the most attractive mass marketing platforms the world has ever seen. Software developers partnered with Zuckerberg et al and some of the most addictive games reached the eyeballs of a billion people. But people wanted mobility and soon every social media platform provided access to its users through the medium of mobile technology. Suddenly, a billion eyeballs became 12 billion eyeballs.
The gambling industry is just one of the many companies that has realised the mass marketing potential of the social media landscape. Companies like Zynga – who created the social media monster Farmville - have already created real money games in the U.K. But even Zynga has created real money games in the generic sense with bingo, slots and poker soon to follow. The public want more.
The sky is the limit insofar as gambling games are concerned, but one of the potentially lucrative markets is sport. Take Tiger Woods PGA Tour 12 by EA Sports as a prime example. This stunning game is available on the iPhone, iPod Touch and iPad and it is a beauty. Now imagine if players were able to gamble against each other? Golfing games, and other offerings from EA Sports, are games of skill. So wouldn’t it make more sense for people who like to gamble, to gamble on something that they are good at, and may possibly have an edge? Wouldn’t the range of games that EA Sports sells draw more gamblers than the old-fashioned slot machines, roulette and blackjack for example?
With companies like Youbetme creating apps that enable people to bet on absolutely anything, we don’t think it will be too long before companies like EA Sports cotton on to the potential that they hold.
After all ‘it’s in the game.’
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